Save Our Snap IL
Poster Activation Campaign
Print poster campaign across Chicago. Posters were placed in local grocery store windows to inform residents of changes to SNAP requirements.
4 Weeks, 456 Displays
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Hyper-local targeting poster, out-of-home for SOS.
We can have different versions in a variety of neighborhoods; we want to be able to appeal to diverse families. There will be posters + handouts at each location in two sizes.
Client idea for creative: We see a lot of artists play with these hand-drawn grocery store signs, and they're a hit in the community. I feel like there's some creative stunt here when creating storefront posters.
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Working with SGS, the following messaging was provided:
Title 1: ACT NOW: Your SNAP is YOURS
Title 2: Receiving SNAP? Don’t lose what's YOURS
Body: No one should lose grocery benefits over paperwork. Due to the new federal rules, you now need to report your exemptions OR work, volunteer or job training hours.
Visit SaveOurSNAP.org to learn more
[QR code]
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Working with our team and the client, we created options that were direct and unique. After the first set of designs, the client requested very clean and minimalistic text. They wanted typography that maintained grocery sign inspiration, but with less content and a clearer CTA.
Initial Design Drafts
Client Feedback
“We’re so excited about this one—seriously some of the best creative we’ve seen in a while. We literally can’t stop talking about it internally. The red stands out SO much at street level.”
— Poster Vendor“Guys, this looks so good and the pic doesn’t do it justice. So easy to spot from the street. Really good job”
— SGS Company Leadership“The addition of your team and services amplified and accelerated our work without disrupting what had already been built. My only regret is that we didn’t hire you [all] sooner!”
— Client Feedback
Posters in the Wild
Taqueria El Milagro, Pilsen, Chicago, IL
Symba Mattress & Furniture, The Yards, Chicago, IL
Carnicerías Jiménez, Humboldt Park, Chicago, IL
Old School Barber Shop, South Ashland, Chicago, IL
Dollar Bazaar, Belmont Cragin, Chicago, IL
Farmers Best Market, Belmont Cragin, Chicago, IL
King Soul Food Gallery, Chatham, Chicago, IL
Dollar Plus Discount, Humboldt Park, Chicago, IL
Naty's Pizza 26th, Little Village, Chicago, IL
Impact Across Chicago
