Highland Park Peace Project (HP3): One Step Away

Logo Proposal

Rebranding their organization to appeal to audiences nationally, outside of the area they were founded.

Community-Based

✳︎

Procurement Ethics

✳︎

GVP Action

✳︎

Direct

✳︎

Community-Based ✳︎ Procurement Ethics ✳︎ GVP Action ✳︎ Direct ✳︎

Coalition’s current logo provided. We were not provided with rationale for the logo or brand guidelines. The colors chosen were because of the colors of Highland Park’s sports teams.

Logo Proposal

1.png
2.png
3.png
4.png
5.png
6.png
7.png
8.png
9.png
10.png
11.png

Details of Rebranding

  • Wanted to keep the colors of their original logo, but were open to expanding the palette. Loved bold typography and strong imagery.

  • Preferred Option 1, but were still deciding on color design.

    Unfortunately, the project had to be scraped due to copyright issues with the name “One Step Away”.