Current Social Media Presence Analysis and Proposal for Increased Engagement
By Samantha Goslin
MoMI’s Current Social Media Presence
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Film Imagery
Much of MoMI’s current social content is screenshots from the films showing at museum events. This is great, but doesn’t always get the most engagement and may leave viewers with the impression of MoMI as a theater instead of an immersive and educational space. Creating personalization with branding or adding a graphic call to action could boost engagement.
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Event Posters & Photos
There are a few posts that feature event imagery and promotion, as well as story posts for these events. Reposting is a great way to remind your audience of events and relink RSVP or ticketing info. Adding a countdown to stories or as a graphic/reel in the main feed could also increase awareness. In addition, adding event videos can boost awareness and particpation.
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Film Trailers
MoMI’s posts with event trailers and movie trailers are a great way to engage with current followers and pull new followers from reels. Adding a greater call to action or gearing them more towards MoMI’s involvement with the film would generate further engagement and increase the museum’s online audience.
As Communication Associate, I would…
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Join TikTok
I first found out about MoMI through a social video about the date night. When you scroll through similar videos about MoMI exhibitions and event, many comments about the museum. MoMI has a great opportunity to enter this space and answer these questions directly to boost brand recognition and build a larger community.
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Focus On Video Content
As a social media manager, I’ve seen time and again how important video content is to boost engagement and brand awareness. As Communications Associate for MoMI, I would focus on creating short-form series and edits that show off the museum and its guests that engage with trends. For example, a mini mic series with guests asking about exhibitions or asking couples questions about how they met on date night. Additionally, doing custom-edited trailers or artwork for the films being shown at MoMI movie nights for personalized promotion.
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Maintain Graphic Identity
From IG and FB, it’s unclear what the branding identity is for MoMI. Someone unfamiliar with the museum, may not connect different posts to one establishment. MoMI’s creative and diverse basis of graphics is a perfect building point for future content. Every graphic on social should tie back to MoMI’s brand, and each event or series should have its own branding as well. Creating a cohesive strategy would assist, not only social content, but all communications to ensure mission alignment.
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Engage with the Audience
The best part about social media is the community you cultivate. Right now, MoMI is doing a great job at hearting comments. However, people are more likely to react and engage with content where they feel their voices are heard. Timely emojis and gifs from the official social page on owned content and that of other creators would create a friendly atmosphere on and off the official MoMI pages.
