Karen For Illinois State Senate
Complete Campaign Branding Package
Karen’s name is common in American pop culture. People online want Karens to be Karens for progress. This desire is encouraged by Karen’s campaign branding, which evokes a warm, handmade quilt.
Nurse
✳︎
Union Mom
✳︎
Community Leader
✳︎
Care-Giver
✳︎
Nurse ✳︎ Union Mom ✳︎ Community Leader ✳︎ Care-Giver ✳︎
2026 Reed Award Finalist
Best Logo & Branding for Bootstrapped Campaign
Brand Assets
Pulse Line Motif
Pulling from Karen’s experience as a nurse, her branding prominently features a pulse line both in the logo, her brand patterns and other assets.
Heart Image
Karen is a warm and kind person. Her brand heart included not only calls to her character, but her background in medicine with soft edges and light colors.
Pulse Line Stethoscope
Another element to put in HealthKare update graphics and in brand patterns that keeps branding consistent and fun.
Graphics and Templates
