Byron Sigcho Lopez for Congress
Complete Branding Package
Running for Illinois’ 4th Congressional District as an Independent, Alderman Byron Sigcho Lopez’s branding is as bold as his politics and inspired by the hand-painted grocery signs of Chicago.
Progressive
✳︎
Honest
✳︎
Unstoppable
✳︎
Community Leader
✳︎
Progressive ✳︎ Honest ✳︎ Unstoppable ✳︎ Community Leader ✳︎
Brand Assets
Soccer Reaching for Triplet Stars Pattern
Drawing from BSL’s love of soccer and our campaign metaphor of it as the “great equalizer,” this pattern creates a fun visual for his kick-off and kick-back events.
BSL Capitol Imagery
US Capitol asset for BSL’s graphics that uses his brand colors and draws in the Chicago 6-point star. Like the other graphics in his branding, the capitol is grainy to appear hand-drawn.
Sun Pattern
A simple sun pattern inspired by Ecuadorian imagery to be used subtly in BSL’s graphics for events or quotes.
Graphics & Print Materials
